The De Beers Jwaneng 28.88 Diamond Just Sold at Sotheby’s Hong Kong for $2.6 Million

Sotheby’s and De Beers unveiled the Jwaneng 28.88 diamond at an event celebrating the launch of A Diamond Is Forever, a new book chronicling the history of De Beers’ iconic 1947 advertising tagline and the company’s marketing legacy across more than a century. Here is a diamond that embodies everything that phrase was written to express. A natural object of extraordinary rarity, formed over billions of years, carrying a story that no factory can manufacture and no price tag can fully capture.

The Jwaneng 28.88 diamond sold this week in Hong Kong for over $2.6 million. Wherever it goes next, it carries with it an incredible story and a lasting positive impact.